Sr. Design Strategist / Consultant, AWS WWCO ProServe, Gen AI Specialty Practice
Amazon Web Services (AWS)
May 2022 - July 2024
Led teams to implement best practices and provided executive-level insights to drive innovation. Directed expert strategic UX initiatives that aligned AI and Fintech solutions with business objectives. Executed research and usability studies to optimize user experience, while leading program improvements that enhanced vendor relationships and operational efficiency.
- Strategic UX Leadership: Directed UX research, usability testing, and big data analytics to refine product design, resulting in improved user interfaces and operational efficiency.
- Cross-Functional Collaboration: Partnered with senior stakeholders to align UX initiatives with business objectives, integrating insights into product strategies and ensuring seamless execution across platforms.
- Team Mentorship & Design Stewardship: Led and mentored design teams, ensuring best practices and maintaining consistency across all user interfaces, while fostering innovation through design thinking sessions.
Principal Product Designer
Finxact
January 2022 - May 2022
Guided UX strategy and design team for Finxact’s cloud banking solutions, enhancing user satisfaction and reducing transaction times. Conducted research to optimize workflows and governed product and engineering teams to simplify complex banking operations. Spearheaded the redesign of banking interfaces, improving accessibility and increasing customer satisfaction by 30%.
- Strategic UX Leadership: Led the development and execution of UX strategies that enhanced product usability, resulting in a 30% increase in customer satisfaction and a 25% reduction in transaction times.
- Data-Driven Design: Conducted UX research and usability testing to optimize workflows, improving user experience and driving operational efficiency across cloud banking platforms.
- Cross-Functional Collaboration: Worked closely with product, engineering, and architecture teams to streamline complex operations, ensuring seamless integration of UX best practices.
Sr. UX Consultant
Tata Consultancy Services
June 2021 - January 2022
Directed consulting teams and led design thinking initiatives to drive innovation and align UX objectives with business goals. Facilitated workshops and strategy sessions with key stakeholders, creating clarity and fostering consensus. Developed information architecture, personas, and user journey maps, while conducting advanced research to inform new UX models. Focused on improving user engagement and operational efficiency through data-driven insights and behavioral analysis.
- Design Thinking & Strategy: Orchestrated workshops and strategy sessions with stakeholders to align UX goals with business objectives, fostering innovation and cross-functional collaboration.
- Data-Driven Research & Analysis: Conducted qualitative research and behavioral analysis to inform new UX models, improving user engagement and operational efficiency.
- Information Architecture & Journey Mapping: Developed comprehensive information architectures, personas, and journey maps to streamline processes and ensure designs met both user and business needs.
Creative Director – eCommerce
Bold Strategies, Inc.
January 2021 - June 2021
Spearheaded creative initiatives by guiding international design teams for eCommerce campaigns, driving customer-centric solutions for clients like Amazon and Walmart. Developed design systems for consistent brand expression and crafted interfaces to meet client goals. Delivered prototypes and design assets for seamless execution.
- Creative Strategy & Vision: Directed customer-centric digital and eCommerce strategies for clients like Amazon and Walmart, driving user engagement and brand loyalty across platforms.
- Design System Leadership: Developed scalable design systems to ensure consistency in brand expression and streamlined execution across large-scale projects.
- Interface Design & Prototyping: Managed the creation of user interfaces, interaction flows, and prototypes to enhance usability and ensure seamless digital experiences.
UX Lead (Principal Level)
Walmart
October 2019 - January 2021
Headed UX initiatives with internal teams to enhance associate and customer experiences across multiple platforms. Conducted research and usability testing to inform design decisions, collaborating with senior stakeholders to align UX strategies with business goals. Leveraged big data to refine product design, directed the creation of prototypes and wireframes, and mentored the design team to maintain best practices. Facilitated design thinking sessions to translate business needs into actionable UX strategies.
- Data-Driven UX Strategy: Led UX research, usability testing, and big data analytics to refine user interfaces, improving associate interactions and customer experiences across digital platforms.
- Cross-Functional Collaboration: Partnered with senior stakeholders to align UX goals with business objectives, integrating insights into product strategies for long-term growth.
- Design Leadership & Mentorship: Directed the creation of prototypes, wireframes, and workflows while mentoring the design team to ensure consistency and innovation across all user interfaces.
J.B. Hunt Transport Services, Inc.
March 2019 - October 2019
Drove the design and implementation of web and mobile interfaces with junior level designers and researchers, enhancing user interactions across various projects. Directed the UX design process, ensuring alignment with business goals. Participated in UX governance to uphold design standards, collaborated with development teams to resolve issues, and conducted UX evaluations to improve usability. Mentored UI developers on best design practices.
- Strategic UX Leadership: Directed UX research, usability testing, and big data analytics to refine product design, resulting in improved user interfaces and operational efficienDirected end-to-end UX design for web and mobile interfaces, ensuring alignment with business objectives.cy.
- Collaborated with development teams to integrate UX solutions and led performance evaluations to drive continuous improvements.
- Mentored UI developers, fostering best practices and high design standards.
Work History
